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The Basics of Writing a Press Release

The Basics of Writing a Press Release

A press release provides a reporter/editor/freelancer writer with the basics he/she needs to develop a news story. As an expert and business owner, a press release can be written on a variety of topics and the subjects are limitless to shine a light on your business and offerings. Get the details about why you should submit press releases – and how it works!

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Tips to Light Up Your Marketing

Tips to Light Up Your Marketing

There are three important ways that you can get your name and business in front of your customers – new and existing. First, promotions that drive business to you. Second, ideas to stay top of mind. And third, ideas to boost awareness and engagement. Tons of takeaways and simple ideas for everyone.

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Feng Shui and Branding

Feng Shui and Branding

“CliffsNotes” from the October 2021 Topic of the Month Member Meeting. What is branding? If you find yourself confused, you are not alone. It’s kind of a vague topic that is used loosely to cover a lot of different ground in business. It is not the same as marketing; and it is not just having a nice-looking logo. It’s about setting yourself apart – what makes you uniquely you.

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6 Steps to Creating a Marketing Plan

6 Steps to Creating a Marketing Plan

Maybe you left corporate to start your own business. We love this! There are a ton of opportunities for entrepreneurs, solopreneurs out there. And we love the flexibility that comes with this. But if you thought you left behind some of the “corporate tasks” like marketing – welp, we have some news for you. (Hint: you need a marketing plan.)

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