In a physical work situation, there is an implied pressure as you are visibly seen by others – your coworkers. Coworkers cheer you on in the ebb and flow of business life. But as a solo business owner, that accountability is often missing. And one of the newest opportunities that has grown from the virtual workplace is the concept of coworking. Yep, it’s an official thing! And we are here for it.
Think community and networking are one and the same? Think again. Yes, there is overlap. Yes, they are similar. In actuality, they are slightly different and both can be super beneficial to building connections and expanding your business reach.
As we build our businesses it’s important to remember that we’re not alone: in fact we need to be active participants in society in order to succeed. I was strongly reminded of this when I threw the I Ching to start my day this morning and received the hexagram “Union.”
Around Valentine’s Day, hearts and cupids overflow to remind us of the love and passion we feel for others. You ask—what does this have to do with my business success? Think about it… if we put as much effort into expressing our affection to our clients as we would for the valentines in our lives, what would happen?
If you believe that networking doesn’t work for you, or isn’t an important powerful marketing tool for your business, you may feel differently after reading further. I used to think that ‘networking’ was only for people who wanted to improve their social life and status, make some new friends to have dinner with, or a place to go after work for cocktails. I was so wrong!
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